Today (4/20/09) is the official launch date for Pepsi Throwback and Moutain Dew Throwback, although some areas have been selling them for days now. These two limited time products include real sugar (not HFCS) and should disappear off the shelves by June 18, 2009. If you’ve ever wondered what Pepsi tasted like before corn syrup was introduced in the formula back in the 80’s, now’s your chance to try it! Both Pepsi and Mountain Dew variations will be sold in 12 packs and 20oz bottles.
From Pepsi’s Press Release: Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the ’60s and ’70s, sweetened with natural sugar in a retro-look package. For some, it will be a trip down memory lane, but for those too young to remember, it will be a chance to experience a new twist on their favorite brands
By the way, I have to mention Pepsi made a HUGE mistake with their packaging. The image near the top of the article is not what the bottle design look likes. Instead, we get this:
BORING, right? To me, it looks too similar to what the normal pepsi packaging looks like. As a matter of fact, unless you’re looking specifically for the throwback variation, I doubt you’d even stop to notice this thing. That first image was some initial artwork Pepsi dreamt up, but instead decided to go with that sizzling blue on blue number, because we’ve never seen that before. Below is what Mountain Dew Throwback was going to look like (left) and how it ended up (right)
Let’s hope enough people search these out, make it a huge seller, and force Pepsi keep them as a year-round product. Have you tried them out yet? Good? Bad? Indifferent?
I can’t wait for this to hit my local stores; Real sugar sounds tasty!
I have to agree with on the packaging design - The original designs they had actually had a retro yet unique look.
But what we get instead is them throwing the logo on a single colored bottle/can and hoping for the best.
What’s up with Pepsi and their designs lately? First the ‘new’ logo, now this thing.
I thought outer glow was a done fad. The problem with the designs that they decided to go with is the thin, small font used for the “throwback” that many people are probably not even going to bother to read.
Thanks to you I remembered to pick up both of these, and I think they’re tasty, but they taste like a novelty - like a liquid version of a carnival stuffed animal. Fun to have at first but you know it’s just not going to last.
we have had throw back in florida since 4/19 ive tried both pepsi and mountain dew i like the dew it kinda reminds me of surge
I’m just glad that they’re going back to the old labels, I hate the “MTN Dew” that they have now.
I’m currently drinking some Pepsi Throwback. It’s not bad. And yeah, like you mentioned on DV, it does taste a bit like Coke. Or like Mexican Coke, as I can get Coke made with sugar down here in South Texas. Dew Throwback will either be consumed later tonight or tomorrow.
These look cool, haven’t been able to grab on, haven’t been to a grocery store…*Stomach grumble* In a bit…Anyways, I have to agree I don’t like the packaging of Pepsi at all, I think it would have been cooler to go with some 80esque art, versus the blue which just reminds me of a careless fairy. I do like the Mountain Dew art though, gotta grab some before they run out though. Jigoo!
I tried the all natural pepsi it was OK .. 5 bucks for a 4 pack but I think the throwbacks will be better and a lower price. I check for them every time I hit the store.
Found these at an Exxon down the street today in Little Rock. The Pepsi, tastes not to different to me and I’m not a huge pepsi fan. The Mtn dew though is awesome. It is lighter and less syrupy. If regular mtn dew was like this, I’d drink it alot more often.
Found some Pepsi Throwback in the Wal-mart in Ashland, Ohio. It’s… just really, really sweet. Not syrupy and tacky like normal Pepsi; kind of like sweetened Diet Pepsi.
Can’t find any Dew Throwback anywhere… HALP.
What the hell was Pepsi thinking? The retro styled cans would have sold much better! I like collecting useless crap, though, so I’ll probably be picking up some throwbacks. I’m interested in how non-syrupy Pepsi tastes.
Jigoo tim,
I picked up a 12 pack of each monday here in Houston and liked them both. The real sugar is not as noticable in the Pespi as it is in real sugar cokes but still good. I liked the Dew Throw back better, but that maybe because I like Dew better than pepsi anyways.
I wonder if Pepsi Throwback uses the same recipe as “Kosher for Passover” Pepsi, which is produced every spring with sugar instead of high-fructose corn syrup because the latter is not kosher during the Jewish holy week. Maybe they decided to make a bigger batch this year and sell it to the goyum.
Maybe I’m a tard, but the Pepsi Throwback tastes the same as regular Pepsi to me. Love the can though, that’s pretty much the only reason I bought it, to keep the can
it sounds good… THROWBACK
hey timmy
this sounds amazing, the original artwork looks sweet but it looks like they were trying to go with the whole web 2.0 design look everything new has to have.
Just listening to the show and hoping this shit comes out in the UK.
Or you could just order Pepsi or Mountain Dew from Canada. Though Canadian Moutain Dew has zero caffine in it - so it’s likely to taste different.
I just tried pepsi throwback and it gave me a sugar rush without a crash my insane friend tried it and he got a rush so wild that when his bromance friend stole his mini can of pepsi during homeroom, he chased and tackled him inside the classroom diving through chairs FREIKEN AWESOME
both those sodas tasted amazing
I like the throwback series. They actually messed up with taking sugars away from the big companied sodas(no shit).. Nobody said soda was supposed to be healthy.. Though, it’s cool how they’re going back to the old styles. I never knew Mountain Dew looked like that!
Just picked up a pepsi throwback in a Walgreens in Lutz, FL. It tasted like the homemade stuff my mom used to make for the neighborhood kids. Definitely tugged me back into nostalgia…
from Wikipedia:
“While the glucose and fructose which are the two components of HFCS are monosaccharides, sucrose is a disaccharide composed of glucose and fructose linked together with a relatively weak glycosidic bond. A molecule of sucrose (with a chemical formula of C12H22O11) can be broken down into a molecule of glucose (C6H12O6) plus a molecule of fructose (also C6H12O6 — an isomer of glucose) in a weakly acidic environment. Sucrose is broken down during digestion into fructose and glucose through hydrolysis by the enzyme sucrase, by which the body regulates the rate of sucrose breakdown. [b]Without this regulation mechanism, the body has less control over the rate of sugar absorption into the bloodstream.[/b]
The fact that sucrose is composed of glucose and fructose units chemically bonded complicates the comparison between cane sugar and HFCS. Sucrose, glucose and fructose are unique, distinct molecules. Sucrose is broken down into its constituent monosaccharides – namely, fructose and glucose – in weakly acidic environments by a process called inversion. This same process occurs in the stomach and in the small intestine during the digestion of sucrose into fructose and glucose. People with sucrase deficiency cannot digest (break down) sucrose and thus exhibit sucrose intolerance.”
So, seeing a big soda conglomerate re-release something that doesn’t skull-fekk our livers as badly and might actual tickle the sales of HFCS is god news to me. I suggest going and reading the health effects section of the Wikipedia article on HFCS for a good shudder.