An Open Letter To 7 Up:
What are you doing? Seriously. The pussyfication of your brand HAS GOT TO STOP. What sort of market research persuaded your company to actively avoid the entire male population? Now look, I’m not saying you need to go after Halo 3-playing frat guys, but you’re making dudes embarassed to even [...]

Even when a product doesn’t live up to its expectations, you don’t often hear executives coming right out and calling it  ”a failure”. Instead, they tend to want to sugar coat these turds. But in the case of 7-Up Gold, that’s exactly what chief executive John R. Albers said in a New York Times article in [...]