Fizzled Out
Tracking Failed Sodas And Their Cult Following
Categories: 7-UP, 7-UP Gold | 10 Comments

Even when a product doesn’t live up to its expectations, you don’t often hear executives coming right out and calling it  ”a failure”. Instead, they tend to want to sugar coat these turds. But in the case of 7-Up Gold, that’s exactly what chief executive John R. Albers said in a New York Times article in [...]